Brands
My goal is to elevate the social presence of lifestyle brands with exciting video, graphic design, and copy.
Most recently I worked with the established dating app, EHARMONY, to elevate its social presence across multiple platforms. In just two years I increased followers by 10%, implemented a new visual ID, and enhanced content with recurring video series e.g. Dating Diaries; What do single Londoners think?
#relationships, #dating, #expertadvice, #datenight, #dateideas
#eharmony UK
#samsunguk
#technology, #trends, #live, #videos, #tipsandtricks, #samsungkx
Influencers
When working with brands, I think it's important to strengthe trust with the consumer by collaborating with an authority figure.
Dr. Lalitaa is an established relationship therapist who I worked with at eharmony UK to add expertise to our digital content. At EH I produced international social content with creators based in America, Australia,
and the UK.
Livestreams
Live streaming is an exciting area of entertainment that I have a lot of experience in. When working with technology brands such as Samsung UK, we used a combined strategy of weekly live streams and pre-recorded video content to get people excited about the latest Samsung products.
Virtual reality
I am fascinated with Virtual Reality.
The ability to create new worlds.
The power to be immersed in other perspectives.
VR is the present future of both education and entertainment.
For my MSc Cyberpsychology in IADT Dublin,
I focused my thesis on Virtual Perspective Taking. I used VR equipment to produce 360 videos that show what bullying feels like through different perspectives. I collaborated with Irish primary schools to do this research with 10 - 12 year old children.